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With 18 years' experience in the consumer magazine and luxury lifestyle sectors as a writer, sub-editor, editor and digital strategist, I'm obsessed with the psychology of an audience.
I revel in building meaningful editorial campaigns that hit hard while connecting and engaging with communities. When it comes to editorial marketing, I have many strings to my bow.
From writing, editing, subbing, project management and strategy to smart, tactical solutions and optimising for audience growth across print, digital, social media, mail-out campaigns and via events, I love to shape and be part of a positive culture that has relevance, mission, momentum and motivation.
I am also energised by the potential of AI to supercharge human creativity and productivity and am curious and excited by how we can work with this to shape a future that maximises our potential.
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